Rave Reviews
I have done other celebrity events (Golden Globes, Academy Awards) with other companies, but this was our first time working with Jane at M&M. We had the absolute best experience, far surpassing anything else we have done. If you are going to pursue these type of events as marketing opportunities, I can honestly say you will have more success and a better time working with M&M than any other company.
In this economic environment marketing dollars are precious!
-Francesca Kulgen, CE0, :Hairzing” (Nov 2, 2009)
Dear Jane,
THANK YOU SO MUCH for inviting us to participate at your Emmy Events. Carmine had a wonderful time and says he met lots of fabulous
people........ all thanks to you! Our SUBDUE and ABUNDANCE were great hits with the gifted celebl.... I understand many had "hair questions" and chatted wtih Carmine.
-BETH MINARDI, MINARDI SALON NYC
I was hesitant at first about M&M because it cost HALF what other events did, and I was afraid that meant it was cut-rate or not professionally done. Instead we were amazed at how successful it was in relation to other "swag" celebrity events. Jane's staff was thoroughly organized, efficient, professionally managed, friendly and accommodating.
PRESS: NY Times, Entertainment TV, Allure, etc were all there in droves. I was shown in a TV clip demonstrating our product line to one of the actresses from "Twilight". We had celebrities tweeting about our product at the event, plus networking with us on Facebook. We have received orders from "The Mentalist" to use our products on air, and Desperate Housewives is considering doing the same. We took lots of celebrity photos and are using them in all sorts of ways to our PR advantage.
For small companies like ours, marketing dollars are precious. To do these events we actually have to choose between this and other ways to market our products. It is always a decision of "This OR That" not "This AND That."
To give you an example: We recently ended a 6 month relationship with a wonderful PR agency in New York. We took the dollars we would have spent on ONE month of their retainer and used them towards this event. In this one event with Madison & Mulholland, we got as much exciting and newsworthy PR exposure (including photos we can use on our website and blog, twitter posts, press release abilities, etc.) in two days as we received in 6 months with a known New York PR agency.”
“First off, let me tell you that Jane was an amazing person to work with. I usually meet a lot of “sales people” – those who promise you the world and when it comes to delivery, all they have are excuses as to why they couldn’t do what they initially promised. Jane is different – when we met, she was who she represented herself to me as over the phone and she went above and beyond when it came time to deliver.
Our client is S.T. Dupont, the 137 year old French luxury goods company. Part of their marketing initiative includes an “Ambassador Program”, where they select key celebrities to be ambassadors for the brand. It is a very high honor, and ST Dupont counts Nelson Mandela as one of their Ambassadors. The program is not as well developed with American celebrities as S.T. Dupont has just recently started focusing more on the American market. Our participation in Jane’s Emmy Suites gave us an invaluable entry into enhancing the program in the US – so much so that we are currently speaking with one of the celebrities we met at the Emmy suites to become an ambassador. I can’t tell you who, but trust me, it is a very recognizable name.
In addition to delivering on the celebrities, Jane also delivered on the press. I will be honest in saying the press coverage surrounded more the Emmy Suites than our specific brand – however, ST Dupont was highlighted in several of the print coverage and received significant feature on the Extra! Coverage. We made many new press contacts, wardrobe stylists, and television show prop contacts that if we don’t receive more coverage for S.T. Dupont, it would simple be because we didn’t follow up.
-Lilian Raji, S.T. Dupont (Oct 29, 2009)