Madison & Mulholland

Nov 22, 2010--I love ipads. Apparently so do 4 million ipad lovers..and e-reader lovers. Protect yours. Tiptote.com - Keep your ipad safe.

Nov 16, 2010--I love information, as information is our friend!  5  STEPS TO MAKING THE MOST FROM PARTICIPATING IN A GIFT BAG EVENT! Here's How YOU can make the most out of being in a Gift Bag!  Imagine that you are providing your company's information and products to 500 of  your  targeted potential customers. The products are placed in a gift bag... NOW WHAT?   Most people leave it at that. They fail to understand that the gift bag is an incredible marketing tool. IF you use it. What does that mean?  Highly successful people understand the a gift bag is another layer to your marketing and pr strategies. It It means YOU have to use take advantage of the event.  STEP 1 Set your own expectations and goals about what you want to come out of this event .  STEP 2: Write a press release promoting the fact that you were chosen to be in the gift bag, who got the gift bag, ad photos and post it.    Step 3. Post video & photos on youtube, facebook, twitter, etc about your affiliation  with the event  Step 4. Send this to your customers. Step 5. IF you attend the event, take video, tweet from the event, get testimonials, show product in the hands of celebrities (remember this is not an endorsement!)

Good news...  Our full page ad in Entrepreneur magazine will be coming out January 15....Deadline is at the end of this week!

Our Next Event: Only 3 Spaces left...

ENTREPRENEUR MAGAZINE -- THEY FOUND ME,... WILL THEY FIND YOU?  When the editorial staff of Entrepreneur Magazine found me, they made a choice that changed my business forever. The magazine profiled my company. On the day the article came out, an executive from United Airlines called and asked for an appointment to meet me.  My company became the official gift bag for United Airlines launch of their p.s. service, Red Carpet Lounges, “Oscar” flights, International flights, etc. Which led to me work with Richard Branson’s Virgin America launch... and so much more!

Plus... they introduced me to their Duty Free partner which gave me the opportunity to launch a product which sold around the globe. Thank you! Entrepreneur!”-
Jane Ubell-Meyer, CEO Madison & Mulholland

Imagine 3 million readers of the magazine..with their eyes on you! Join us. Yes you can meet the editors, join the gift bag,and be a part of our full page ad in the magazine...

The Event: Growth Conference & Entrepreneur of the Year awards-

Atlanta, Jan 20, 2011 After my company was featured in the magazine, United Airlines called (they actually picked up the phone and called...soon they became our biggest client!) ...Then private jets,  America Airlines, then Virgin America...

For more details: Jane@MadisonandMulholland.com

There I am with Richard Branson...at the party!

Summer recap: Dan's Papers ran a great feature article about us here:  http://www.danshamptons.com/content/danspapers/issue12_2010/28.html, but I've recapped it for you below:

A Gift Bag is So Much More with Madison & Mulholland

The Luxurious Madison & Mulholland Gift Bag. Photo by David Lion Rattiner

By David Lion Rattiner

The goodie bag. It is sort of a Hamptons staple. You head out to a party or a charity fundraiser and you get a goodie bag. Sometimes you get a t-shirt, maybe a key chain, maybe a free drink card to a restaurant. Whatever is in them is always fun, it's like getting a little Christmas present after attending a party.

Madison & Mulholland, owned by Jane Ubell-Meyer, brings the idea of a gift bag to a whole new level of marketing a product, and her business has been hitting the Hamptons in the form of events, branding, shopping technologies, and of course, gift bags. It all started nearly a decade ago when, "About nine years ago a friend of mine said to me, 'why don't we do gift bags in the Hamptons?' and at the time I said okay what does that mean?" Jane explains.

In 2001 that conversation started up a company called Buzz Bags, which started delivering bags of goodies for parties. Finding some success, Jane wanted the concept to expand and created Madison & Mulholland. Today, thanks to her company, the gift bag business goes much further than just a gift bag at a party. This year her gift bags have a lot more legs thanks to the Hampton Luxury Liner and its not just about the gifts in the bags, its about extending the brand. "It's not just a product in a bag any more, they also get media exposure," Jane explains.

She went further to describe an event that can extend the brands and the products that her company represents. "We're doing all kinds of events this year. For example, we're creating an onboard dating boot camp July 17 with Tamsan Fadal, the morning anchor of WPIX television and her husband Matt Titus, who have a dating company. So we are going to have dating games and mini seminars on board the Luxury Liner for people who sign up. You'll be able to find a date as you travel out to the Hamptons."

This has brought in a lot of companies who are interested in the service. Some clients to name just a few are John Varvatos, Porsche Design, The Artists Alliance of East Hampton, Smith River Kitchens, Annana's Spa, Harper Collins, Equinox, William Greenberg Desserts who do New York's best black and white cookies, Altoids Smalls and others.

On top of this, the company is offering a catalogue to read on the bus, which is sort of like the in-flight magazine, "Sky Mall" but will be located on the Hamptons Luxury Liner. The catalogue will offer products that can be purchased through a new technology that allows consumers to buy with their smartphones. Jane is calling the entire service and experience Shopmobi. Using very advanced technology and a camera phone, Shopmobi offers a new experience in shopping. "People can use the barcode and take a picture of it with their smart phone then be directed to the website where you can make a purchase or get more information automatically. This is being used today in Europe and in Asia. We're launching Shopmobi on the Hamptons Luxury Liner on July 31 which is the same weekend as Super Saturday, so you can start shopping on board as you head out," she explains. "You can also make reservations for dinner with the program, make spa reservations and a lot of many different things."

This new technology is really amazing having seen it in action.

A goodie bag is no longer just a "gift bag"--it's now a powerful vehicle to reach thousands of people through product placement, social media and traditional media. Imagine you place a product in a gift bag and in one weekend, it's e-blasted to 26,000 Hampton Luxury Liner subscribers, 50,000+ Dan's Papers readers and thousands more through television, the web and magazines. Madison & Mulholland has created an affordable "multi-layered" approach for small and large businesses, which include PR, advertising, and sampling opportunities for an affluent demographic.

Who would have thought so much could go into a gift bag?