New Media in Dan’s Papers

In the News… Dan’s Papers!

Madison & Mulholland to offer a course: “The Art of the Business of the Gift Bag Business”available Oct 4th. If you are interested in learning how to turn gift bags into a business: contact:Jane@MadisonandMulholland.com

Dan’s Papers -August 20, 2010 -Givng You the Business
In 2004 I re-branded the company to Madison & Mulholland. News Flash: Madison & Mulholland will now for the first time offer an on-line course for
www.danshamptons.com/content/danspapers/issue23…/25.htm…

MM Daily

Aug 27

Get ready for Labor Day! Great Gifts on Board….EcoBags is the bag for our Madison & Mulholland Labor Day!  Cool stuff to know about, to do, to buy, to read, to eat and more…So whether your browsing the art galleries in the Hamptons (check out Local Art Rag for the listings!) we have tons to offer and do check out the tours from the Artists Alliance

Or if you are back in the city go see my friend Dennis at the Porsche Design Store 624 Madison Avenue…he has the new fall collection in and the cool Diver Watch!

Inside the bag….We love golf and women’s Golf shoes, from EquiptforPlay.com …and not that you would have a problem with golf shoes, but with those new fall heels you gotta have Foot Soothers.. it’s so cool!.,or when you get home out on the most comfortable socks in the world! The World’s Softest Socks! They are amazing!!!!

Now, we are so proud to bring you the latest issue of New Beauty! and did you know  New York’s premiere colorist, Beth Minardi of Minardi Salon (call for an appointment: 212 308 1711) is on their board? Beth is amazing and just won a lifetime achievement award!

Now that you’ve settled…on your colorist–(let’s face it that summer sun did do a job on your hair!) are you getting ready to fit into your new clothes for the fall? Let The Fresh Diet, company deliver right to you!

I once received a gold pocket watch from my dad…now you can find your own…it’s the catalog! Antiquorum USA!

plus…we all have our quirky little addictions..and mine is Jasmine Tea….from  Teaquation, (if you are like, my husband and I cannot get enough of Jasmine tea!)

Asm y grandmother used to say, “take a glass of tea!”—Do you need to deal with the stress of going back to work and can’t stand the thought of having to wait for your accupuncturist? now Catherine will come direclty to you! Catherine Cusumano has a great gift certificate. She’s a certified acupuncturist.

We still have a weekend for a great beach read..from HarperCollins Fifth Avenue 5AM,

Do you need get your business an app?…Everyone needs an app, and my friend Matt Hampton, Envoy Design,  is THE guy who creates Apps!,

wait..don’t leave the Hampton Luxury Liner without  indulging in with B&W cookies from Wm.Greenberg Desserts.

How cool is this? Let’s someone else clean up your stuff! New York’s Little Elves,

To win these goodies: Dan’sPapers.com to win a bag!

If you have products that you want to recommend…here’s a great new idea. Actually found out about from Ted Rubin the CMO–very interesting and in that short flight from JFK to SFO—he taught me the power o

If you have ever wondered about the business of gift bags…we are about to launch something completely unique..stay tuned- jane

Aug 19

On Virgin Air (on my way to SF) sitting next to Ted Rubin–of ShopOpenSky.com–AHA, now I figured out have every entrepreneur needs to know..how to monetize their tweets and blogs!

July 4 2010 Hamptons Magazine

Click To View Full-Size!
New Media

Dan’s Papers – A Gift Bag is So Much More with Madison & Mulholland

Just this week, Dan’s Papers ran a great feature article about us here:  http://www.danshamptons.com/content/danspapers/issue12_2010/28.html, but I’ve recapped it for you below:
A Gift Bag is So Much More with Madison & Mulholland

 

The Luxurious Madison & Mulholland Gift Bag. Photo by David Lion Rattiner

By David Lion Rattiner

The goodie bag. It is sort of a Hamptons staple. You head out to a party or a charity fundraiser and you get a goodie bag. Sometimes you get a t-shirt, maybe a key chain, maybe a free drink card to a restaurant. Whatever is in them is always fun, it’s like getting a little Christmas present after attending a party.

Madison & Mulholland, owned by Jane Ubell-Meyer, brings the idea of a gift bag to a whole new level of marketing a product, and her business has been hitting the Hamptons in the form of events, branding, shopping technologies, and of course, gift bags. It all started nearly a decade ago when, “About nine years ago a friend of mine said to me, ‘why don’t we do gift bags in the Hamptons?’ and at the time I said okay what does that mean?” Jane explains.

In 2001 that conversation started up a company called Buzz Bags, which started delivering bags of goodies for parties. Finding some success, Jane wanted the concept to expand and created Madison & Mulholland. Today, thanks to her company, the gift bag business goes much further than just a gift bag at a party. This year her gift bags have a lot more legs thanks to the Hampton Luxury Liner and its not just about the gifts in the bags, its about extending the brand. “It’s not just a product in a bag any more, they also get media exposure,” Jane explains.

She went further to describe an event that can extend the brands and the products that her company represents. “We’re doing all kinds of events this year. For example, we’re creating an onboard dating boot camp July 17 with Tamsan Fadal, the morning anchor of WPIX television and her husband Matt Titus, who have a dating company. So we are going to have dating games and mini seminars on board the Luxury Liner for people who sign up. You’ll be able to find a date as you travel out to the Hamptons.”

This has brought in a lot of companies who are interested in the service. Some clients to name just a few are John Varvatos, Porsche Design, The Artists Alliance of East Hampton, Smith River Kitchens, Annana’s Spa, Harper Collins, Equinox, William Greenberg Desserts who do New York’s best black and white cookies, Altoids Smalls and others.

On top of this, the company is offering a catalogue to read on the bus, which is sort of like the in-flight magazine, “Sky Mall” but will be located on the Hamptons Luxury Liner. The catalogue will offer products that can be purchased through a new technology that allows consumers to buy with their smartphones. Jane is calling the entire service and experience Shopmobi. Using very advanced technology and a camera phone, Shopmobi offers a new experience in shopping. “People can use the barcode and take a picture of it with their smart phone then be directed to the website where you can make a purchase or get more information automatically. This is being used today in Europe and in Asia. We’re launching Shopmobi on the Hamptons Luxury Liner on July 31 which is the same weekend as Super Saturday, so you can start shopping on board as you head out,” she explains. “You can also make reservations for dinner with the program, make spa reservations and a lot of many different things.”

This new technology is really amazing having seen it in action.

A goodie bag is no longer just a “gift bag”–it’s now a powerful vehicle to reach thousands of people through product placement, social media and traditional media. Imagine you place a product in a gift bag and in one weekend, it’s e-blasted to 26,000 Hampton Luxury Liner subscribers, 50,000+ Dan’s Papers readers and thousands more through television, the web and magazines. Madison & Mulholland has created an affordable “multi-layered” approach for small and large businesses, which include PR, advertising, and sampling opportunities for an affluent demographic.

Who would have thought so much could go into a gift bag?